I don't know what my calling is, but I want to be here for a bigger reason. - Will Smith

Public.com is a developer of a social investing application designed to unlock greater access to the stock market for a broader audience of investors. Through their application, members can own fractional shares of stocks and exchange-traded funds (ETFs). The company is a member of FINRA and SIPC.
What's Public.com


We started investing at a post-money valuation of 1.2B USD


Tax-Equivalent Target 2-4 Years Return


Target Investment Hold Period approx 2-4 Years + 6 months "lock-up"

Will Smith

We're on the mission to make the public markets work for all people. Public is the investing social network where members can own fractional shares of stocks and ETFs, follow popular creators, and share ideas within a community of investors. Public makes the stock market an inclusive and educational place, with social features that make it easy to collaborate as you build your confidence as an investor.


Why we're investing

The original idea behind a company offering a public trade of its shares was supposed to mean that anyone could own a piece of the companies they believe in, but for many people, this just isn’t the case.

Public Raises $15 Million From Will Smith, JJ Watt, Sophia Amoruso, and Others and is similar to social investing app RobinHood, which recently IPOed and now trades at a MarketCap of around USD 35B.

High potential

We estimate a 4-6x multiple within 2-4 years. There isn't a set IPO date for Public.com yet.

Investor line-up

LakeStar, Accel, Greycroft, Will Smith, Scott Galloway, Tony Hawk, Sophia Amoruso, J.J. Watt, Scott Belsky, Morgan DeBaun, Shari Redstone, Casey Neistat, Dick Parsons, etc.

Business Model

Robinhood valued at $32 billion after selling shares in IPO at $38 per share - we foresee a similar trajectory for public.com.

What is special about public.com?

Public.com has raised a total of $308.5M in funding over 7 rounds. Their latest funding was raised on Feb 15, 2021 from a Series D round. Public.com's current valuation is $1.2 billion, which would represent a 29x multiple when compared to Robinhood.

Start investing



raises a $2,000,000 seed round


scores $2 million seed funding


raises a $9,000,000 series A


Public.com raises a $15,000,000 series B round


raises a $65,000,000 series C


raises a $1,200,000,000 series D

The investment opportunity

Invest in Public.com

We are investing since a valuation of USD 1.2B and estimate a 4-6x multiplier over the next 2-4 years of which we award 15% p.a. on the secondary market. Our minimum ticket size for this investment is CHF 25’000.

The investment is made via a tracker certificate issued by MISP AG.


4-6x projected return (by 2023-2025)


Equity: 15% p.a. via Secondary Market
Very rare opportunity
Sells out quickly

* This offer is only accessible for professional investors and is an advertisement for financial instruments. The historical performance or our return estimations/predictions are no guarantee of the current and future performance. The value of the investment may rise or fall at any time up to the complete loss of the invested capital. In general, we advise you to seek advice from a tax and investment professional prior to investing. The published information does not constitute a solicitation, an offer, or a recommendation.


Projected Returns Calculator

Positive Scenario
Public.com (via Tracker Certificate) - Positive ScenarioPublic.com (via Tracker Certificate) - Average ScenarioPublic.com (via Tracker Certificate) - Negative Scenario
4 years
1 year2 years3 years4 years

The Investment Structure:
Tracker Certificate

 A tracker certificate reflects the change of the value of the underlying asset's price movement. The underlying asset can be, for example, a share, a bond, a commodity, a currency, or a combination of different underlying assets.

The average ticket size in private investments is often between CHF 1-5M. Moonshot uses tracker certificates (structured product), issued by its own issuance company "MISP AG" to split the investment size into smaller tickets to make them accessible for private investors.


Instrument: Structured product (Tracker Certificate)
Expected return: 4x-6x (400% - 600%)
Auto-adjusted return on secondary transactions p.a.: 15 p.a. on secondary market in case of no IPO *1
Lockup period: 6 months after IPO *2
Administration fee: 0.25% p.a. (charged by issuer)
Setup fee: 2% (one off & upfront)
Performance fee: 20% above hurdle rate of 8% p.a. *3
Secondary transactions: Yes, if IPO is postponed
Network fee for secondary transactions: 1st year: 20%, 2nd year 12.5%, 3rd year and onwards 8.5%
Min. investment: CHF 25'000
Investment horizon: 2-4 years

*1: Moonshot acts as a “match-maker” via the in-house “Bulletin Board” should an investor require early liquidity. Based on our estimation, the auto-adjusted return will be added as a default base-price finding.

*2: Pre-IPO investments usually include a minimum hold period of 6 months after IPO. This means, your minimum hold period is always the IPO date + 6 months. The price of your shares will be determined by the market value after the lock-up period.

*3: Moonshot will only receive its performance fee once the minimum return of 8% p.a. has been generated for the investor.

Investment DOCUMENTS

Economical approach

Moonshot is an investor network and acts in the interest of its members. Our platform offers a lean onboarding structure that enables us to cut off unnecessary fees by issuing physical certificates. The "non-bankable" approach minimizes our ongoing fees and eliminates depot costs.

0.25% p.a. Management fee

MISP AG (our issuing company for structured products) charges an annual management fee as well as a 2% setup fee, which is used to supervise and track the investment, perform the due diligence, investor communication, accounting, tax, and cover operational expenses.

20% Performance fee

20.00% above a hurdle rate of 8% p.a. on the final valuation date is paid to the issuer (MISP AG) to compensate for the origination of the investment opportunity. The performance fee only applies for returns exceeding a minimum performance of 8% per year.

Target Returns as a % of Initial Equity-Investment

Hypothetical Investment

CHF 100,000

Total Returned

CHF 600,000

Closing -CHF 100,000
Year 1 CHF 15,000
Year 2 CHF 30,000
Year 3 CHF 45,000
Year 4, Exit CHF 600,000
Capital Funding
Fixed Value increase Secondary Market
Sale Proceeds / Liquidity-event
* The auto-adjusted return will be added to your securities (shares/bonds/certificates) as a default base-price finding for placing the securities in our investor network of over 7’000 active investors.

What if you require unexpected liquidity?


Moonshot acts as a “match-maker” via the in-house “Bulletin Board” should an investor require early liquidity. The auto-adjusted return will be added to your securities (shares/bonds/certificates) as a default base-price finding for placing the securities in our investor network of over 7’000 active investors.

Please note, liquidity is not provided or guaranteed by Moonshot. Secondary offerings are only supported once Moonshot's primary offering has been closed.


Financials are published every quarter, semester, or year (as applicable). If available, Moonshot reviews and analyzes financials for its members.


We can quickly find a new buyer for your shares, should you require unexpected liquidity. Moonshot acts as a "match-maker" via the in-house "Bulletin Board”.


Know what’s going on before everyone else does. We keep you posted, as much as you like.

Our investment process

Online process

Click on the "Start Investing" button, fill in your personal data and follow the process.

Start investing

Select & Review

Select the product that is right for you and review all legal documents. Please note: No physical signature is required, the entire process can be done online.

Pay & Receive

You will receive our payment instructions. Once it's paid we will deliver the share assignment or bond certificate. Should you require liquidity, our secondary market will be available to you after the minimum holding period.

Investment-related questions?

Schedule a call and ask us anything.

Fabian Coray

Investor Relations for AMCs
Languages: German/English/Romansh


Ready to invest?

Go through the easy online process or schedule a call with us to help you.

SCHEDULE CALLStart investing

Start InvestingInvest  Share  Book DemoDemo 
Share Moonshot and earn 2% reward

Invite your network to discover our exclusive private market investments, such as ChatGPT or SpaceX, and earn lucrative rewards. If you share Moonshot as a logged-in user, you automatically make 2% (and up to 5% with our ambassador program) on your referral's first investment.

Copy sharing link Copy sharing text Share via WhatsApp Share via Email