I don't know what my calling is, but I want to be here for a bigger reason. - Will Smith
Public.com is a developer of a social investing application designed to unlock greater access to the stock market for a broader audience of investors. Through their application, members can own fractional shares of stocks and exchange-traded funds (ETFs). The company is a member of FINRA and SIPC.
What's Public.com
$1.2B
We started investing at a post-money valuation of 1.2B USD
4-6x
Tax-Equivalent Target 2-4 Years Return
Exit
Target Investment Hold Period approx 2-4 Years + 6 months "lock-up"
Will Smith
We're on the mission to make the public markets work for all people. Public is the investing social network where members can own fractional shares of stocks and ETFs, follow popular creators, and share ideas within a community of investors. Public makes the stock market an inclusive and educational place, with social features that make it easy to collaborate as you build your confidence as an investor.
Why we're investing
The original idea behind a company offering a public trade of its shares was supposed to mean that anyone could own a piece of the companies they believe in, but for many people, this just isn’t the case.
Public Raises $15 Million From Will Smith, JJ Watt, Sophia Amoruso, and Others and is similar to social investing app RobinHood, which recently IPOed and now trades at a MarketCap of around USD 35B.
High potential
We estimate a 4-6x multiple within 2-4 years. There isn't a set IPO date for Public.com yet.
Investor line-up
LakeStar, Accel, Greycroft, Will Smith, Scott Galloway, Tony Hawk, Sophia Amoruso, J.J. Watt, Scott Belsky, Morgan DeBaun, Shari Redstone, Casey Neistat, Dick Parsons, etc.
Business Model
Robinhood valued at $32 billion after selling shares in IPO at $38 per share - we foresee a similar trajectory for public.com.
What is special about public.com?
Public.com has raised a total of $308.5M in funding over 7 rounds. Their latest funding was raised on Feb 15, 2021 from a Series D round. Public.com's current valuation is $1.2 billion, which would represent a 29x multiple when compared to Robinhood.
Milestones
raises a $2,000,000 seed round
scores $2 million seed funding
raises a $9,000,000 series A
Public.com raises a $15,000,000 series B round
raises a $65,000,000 series C
raises a $1,200,000,000 series D
The investment opportunity
Invest in Public.com
We are investing since a valuation of USD 1.2B and estimate a 4-6x multiplier over the next 2-4 years of which we award 15% p.a. on the secondary market. Our minimum ticket size for this investment is CHF 25’000.
The investment is made via a tracker certificate issued by MISP AG.
4-6x projected return (by 2023-2025)
4-6x
* This offer is only accessible for professional investors and is an advertisement for financial instruments. The historical performance or our return estimations/predictions are no guarantee of the current and future performance. The value of the investment may rise or fall at any time up to the complete loss of the invested capital. In general, we advise you to seek advice from a tax and investment professional prior to investing. The published information does not constitute a solicitation, an offer, or a recommendation.
Projected Returns Calculator
The Investment Structure:
Tracker Certificate
A tracker certificate reflects the change of the value of the underlying asset's price movement. The underlying asset can be, for example, a share, a bond, a commodity, a currency, or a combination of different underlying assets.
The average ticket size in private investments is often between CHF 1-5M. Moonshot uses tracker certificates (structured product), issued by its own issuance company "MISP AG" to split the investment size into smaller tickets to make them accessible for private investors.
| Instrument: | Structured product (Tracker Certificate) |
| Expected return: | 4x-6x (400% - 600%) |
| Auto-adjusted return on secondary transactions p.a.: | 15 p.a. on secondary market in case of no IPO *1 |
| Lockup period: | 6 months after IPO *2 |
| Administration fee: | 0.25% p.a. (charged by issuer) |
| Setup fee: | 2% (one off & upfront) |
| Performance fee: | 20% above hurdle rate of 8% p.a. *3 |
| Secondary transactions: | Yes, if IPO is postponed |
| Network fee for secondary transactions: | 1st year: 20%, 2nd year 12.5%, 3rd year and onwards 8.5% |
| Min. investment: | CHF 25'000 |
| Investment horizon: | 2-4 years |
*1: Moonshot acts as a “match-maker” via the in-house “Bulletin Board” should an investor require early liquidity. Based on our estimation, the auto-adjusted return will be added as a default base-price finding.
*2: Pre-IPO investments usually include a minimum hold period of 6 months after IPO. This means, your minimum hold period is always the IPO date + 6 months. The price of your shares will be determined by the market value after the lock-up period.
*3: Moonshot will only receive its performance fee once the minimum return of 8% p.a. has been generated for the investor.
Economical approach
Moonshot is an investor network and acts in the interest of its members. Our platform offers a lean onboarding structure that enables us to cut off unnecessary fees by issuing physical certificates. The "non-bankable" approach minimizes our ongoing fees and eliminates depot costs.
0.25% p.a. Management fee
MISP AG (our issuing company for structured products) charges an annual management fee as well as a 2% setup fee, which is used to supervise and track the investment, perform the due diligence, investor communication, accounting, tax, and cover operational expenses.
20% Performance fee
20.00% above a hurdle rate of 8% p.a. on the final valuation date is paid to the issuer (MISP AG) to compensate for the origination of the investment opportunity. The performance fee only applies for returns exceeding a minimum performance of 8% per year.
Target Returns as a % of Initial Equity-Investment
Hypothetical Investment
CHF 100,000
Total Returned
CHF 600,000
What if you require unexpected liquidity?
POTENTIAL FOR LIQUIDITY
Moonshot acts as a “match-maker” via the in-house “Bulletin Board” should an investor require early liquidity. The auto-adjusted return will be added to your securities (shares/bonds/certificates) as a default base-price finding for placing the securities in our investor network of over 7’000 active investors.
Please note, liquidity is not provided or guaranteed by Moonshot. Secondary offerings are only supported once Moonshot's primary offering has been closed.
Performance
Financials are published every quarter, semester, or year (as applicable). If available, Moonshot reviews and analyzes financials for its members.
Liquidity
We can quickly find a new buyer for your shares, should you require unexpected liquidity. Moonshot acts as a "match-maker" via the in-house "Bulletin Board”.
Insights
Know what’s going on before everyone else does. We keep you posted, as much as you like.
Our investment process
Investment-related questions?
Schedule a call and ask us anything.
Ready to invest?
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