Investment Details

As of Oct 30, 2023

Limited availability

Projected Return

4–6x*

(*MOIC)

Minimum Investment

USD 25'000

Investment Horizon

5 years

Currency

USD

Instrument

Structured Product, SSPA Tracker-Certificate (Code 1300)

Issuer

MISP AG, Zug, Switzerland

Issuer UID

CHE-392.560.573

CH-ID

CH-170-3046582-2

Entry Valuation

USD 1.2 billion

Setup Fee

1.25%

Admin Fee

2% p.a.

Performance Fee

20%

Lockup Period

5 years, or 6 months after IPO

Factsheet

Historical performance and/or return estimations/predictions do not guarantee current and future performance. The value of the investment may rise or fall at any time up to the complete loss of the invested capital. Please review the risk section in this product's official term sheet before investing.

Performance Simulator

Simulated Growth

CHF 100,000
CHF 25,000CHF 50,000CHF 75,000CHF 100,000CHF 150,000CHF 200,000CHF 250,000CHF 300,000CHF 400,000CHF 500,000CHF 1,000,000CHF 2,000,000CHF 5,000,000

Simulated Return

The business model

I don't know what my calling is, but I want to be here for a bigger reason. - Will Smith

Public.com is a developer of a social investing application designed to unlock greater access to the stock market for a broader audience of investors. Through their application, members can own fractional shares of stocks and exchange-traded funds (ETFs). The company is a member of FINRA and SIPC.


Optional tipping Revenue

2021 Public.com took a stand and stopped accepting payment for order flow (PFOF) as a revenue source, replacing it with optional tipping.


Subscription Services

Subscription Services: Premium memberships offer enhanced features for a fee.


Margin Trading Profits

Interest income is generated from providing margin trading services.

Why we're investing

The original idea behind a company offering a public trade of its shares was supposed to mean that anyone could own a piece of the companies they believe in, but for many people, this just isn’t the case.

1
Disrupting traditional brokerage

Public.com is positioned as a disruptor within the traditional brokerage industry. The social investing platform is challenging conventional brokerage norms, leading to a transformation in the way individuals access financial markets.

2
Strong growth trajectory

Public.com has experienced rapid growth, with over a million users today, and counting. This trajectory reflects a strong demand for its services and a promising outlook for future expansion and profitability.

3
Tech-driven innovation

Public.com is at the forefront of technological innovation in the finance industry. It leverages advanced technology to deliver a seamless user experience, providing a competitive edge and ensuring ongoing relevance in the evolving fintech landscape.

4
Fostering financial inclusion

Public.com is dedicated to breaking down barriers in investing. By offering fractional shares and an intuitive interface, it empowers a diverse range of individuals to participate in the financial markets, bridging the gap and broadening access to investing.

5
Experienced leadership

Public.com is led by a seasoned leadership team with a combined wealth of experience in finance and technology. Their track record of success in navigating these domains instills confidence in the company's ability to drive its mission and maintain a competitive edge in the industry.

Impressive co-investors

Public.com's investor lineup is impressive due to the blend of established venture capital firms, major corporations, and forward-thinking individuals like Will Smith, reflecting strong industry confidence in its potential.

Will Smith, co-investor

We're on a mission to make the public markets work for everyone. Public.com is an investing social network where members can own fractional shares of stocks and ETFs, follow popular creators, and share ideas within a community of investors.

VISIT PUBLIC.COM

Milestones

2018

Raises a $2,000,000 seed round

2019

Raises a $9,000,000 Series A

2019

Public.com was officially launched

2020

Public.com introduced "Safety Labels" for risk assessment

2021

Stopped accepting payment for order flow (PFOF)

2021

One of the first to expand investment offerings with crypto

2022

Acquired investing platform Otis

2023

Access to secure yield of US Treasury bills

2023

Launch of Alpha, a research assistant powered by GPT-4

The key people

Public.com was co-founded by Leif Abraham and Jannick Malling. Their mission is to make investing accessible and educational through a community-driven approach.

Valuation Comparables

Stock brokerages. EV/EBITDA (2021-2023)

The Investment Structure

Swiss SSPA Tracker-Certificate (Code 1300)

The average ticket size in private markets is usually between USD 1-5M. Moonshot uses structured products to split the investment size into smaller pieces, making them accessible to individual investors. Our tracker certificate follows the price movement of the assets and allows investors to gain investment exposure.

Learn more

Investor
Swiss Bank
HFWM AG
Issuer Collecting Service

HFWM AG collects payments from the issuer (e.g. interests, sales proceeds) and forwards funds to the investor.

HFWM AG
Investor Collecting Service

HFWM AG collects payments from the investors (via debt collection agreement) and forwards funds to the issues.

MISP AG

Issues tracker certificates, AMC, etc. and holds the securities (underlying) for the investor.

Securities Capital
Target Investment

Investment Process

Click on "Start investing"

Initiate the investment process by clicking on the "Start investing" button. Our process is completely digital and takes only a minute to complete. Make sure you have a digital passport copy ready for us.

Follow the process

During the process, you will be asked to confirm your personal details or define the investment party, e.g. if you're investing via a legal structure such as a company or SPV. The investment amount can be fined during the process.

Receive payment details

Once you have completed the investment process you will automatically receive payment details from our issuer or debt collector. Please make sure you use the payment reason we have defined in the email.

Pay & receive confirmation

As soon as your investment has been registered we will send you the investment confirmation via e-mail as well as physical mail and enter your investment to our securities registry.

Track investment

After your first investment is placed you will be able to follow it on your personalised investor dashboard.

What if you require unexpected liquidity?

Potential for liquidity

Moonshot acts as a “match-maker” via the in-house “Bulletin Board” should an investor require early liquidity.

The auto-adjusted return will be added to your securities (shares/bonds/certificates) as a default base-price finding in our investor network of over 10,000 active investors.

Important notice: Liquidity is not provided or guaranteed by Moonshot. Secondary offerings are only supported once Moonshot's primary offering has been closed and the minimum holding period has passed.


Performance

New valuations are published every quarter, semester, or year (as applicable). If available, Moonshot reviews and analyzes financials for its members.


Liquidity

We can quickly find a new buyer for your shares, should you require unexpected liquidity. Moonshot acts as a "match-maker" via the in-house "Bulletin Board”.


Insights

Know what’s going on before everyone else does. We keep you posted, as much as you like.

Questions?

Rely on our experienced team, which has decades of experience in private banking and has worked for some of the largest financial institutions in the world.

We are happy to help you find a suitable investment for you.

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