"Brilliant thinking is rare, but courage is even rarer than genius." -Peter Thiel

Invest in the next generation luxury electric car company, Piëch Automotive. Founded by a member of one of the most important and influential families in the history of premium automotive development and manufacturing.
What is PIËCH?


2x

Moonshot investors have already doubled their investments since our participation in 2020


6.4x

Current tax-equivalent target return over 5 years (through 2027)


Exit

Target investment holding period approx. 5 years (until 2027)

The founder

Toni Piëch is the great-grandson of Ferdinand Porsche, the founder of the world-famous Porsche brand. His father, Ferdinand Piëch, was chairman of VW for two decades. The entire family has been involved in the automotive industry for almost 100 years. The Piëch family is also the largest shareholder of the Volkswagen Group and co-owner of Porsche.

Who is TONI?

Why we invest

The automotive industry is currently undergoing a tremendous transformation of its value chain, driven by technological changes (electrification, automation, and mobile sharing) and changing customer preferences. This transformation will accelerate, creating myriad opportunities for new companies building vehicles to deliver next-generation mobility solutions.

Tesla's track record has shown that there is tremendous demand for electric cars and innovative concepts. The management team is made up of former executives from Volkswagen, BMW, Tesla, and Porsche. Star investor and first Facebook investor as well as a close friend of Elon Musk, Peter Thiel, has invested with us in this opportunity.


High potential

We estimate a 6,4-fold multiple within 7 years. If Piëch had taken a similar development as Tesla, the investment would have been worth a 2,400-fold multiple.


Investors & Team

Founded by the son of Volkswagen's CEO and grandson of Porsche's founder, star investor Peter Thiel and an impressive team, as well as UBS, which is leading the financing rounds.


Fast-growing

Electric vehicle sales are expected to grow significantly over the next five years.

In The Press

Piëch in the media

Porsche Heir’s Electric-Car Startup Takes On the Family Business - Bloomberg

"At PIËCH AUTOMOTIVE, German engineering meets Swiss business and luxury expertise" - GIMS MAGAZINE 2019

"A PIËCH NOW CONCURRENTS WITH PORSCHE". - WORLD

"THE CAR ALONE WOULD BE WORTH ATTENTION, IT LOOKS LIKE A REAL CONTRACTOR IN THE DEVELOPING MARKET FOR ELECTRIC SPORT CARS." - NEW ATLAS

"MARK ZERO IST DER NAME DES KONZEPTS, DAS IN GENF IM SCHEINWERFERLICHT ERSTRAHLT. ES IST EINER DER STARS DER DIESJÄHRIGEN MESSE." - SPIEGEL

"IF SOMEONE WHO KNOWS CARS WERE TO DESIGN THEIR DREAM CAR, IT MIGHT LOOK SOMETHING LIKE THE PIËCH MARK ZERO." - KRONE AT

"FIRST PORSCHE, NOW PIËCH. A NEW SPORTS CAR WITH A BIG NAME." - ZDF

"WITH THIS ELECTRIC SPORTS CAR, PIËCH TAKES ON PORSCHE". - ZDF

The market

According to asset manager ARK invest, the electric car market will grow at an average rate of 79% through 2024. Companies like Elon Musk's Tesla have already proven that the EV opportunity is there and real: the company is on track to sell more than 500,000 vehicles in 2020, a 47-fold increase from just 7 years ago. On the other hand, sales of gas-powered cars have declined in recent years. Tesla is now worth over $700 billion, more than almost all automakers combined.

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Milestones

2016

CONCEPT

2017

ENGENEERING, DESIGN

2018

SIMULATION, CONTRACTING

2019

LAUNCH IN GENEVA

2021

MULE, RUNNING, PROTOTYPING

2022

SERIAL DEVELOPMENT

2023

TOOLING, PRODUCTION

2024

MARKETING, BRANDING, DISTRIBUTION

The investment opportunity

Invest in PIËch automotive

We have been investing since 2020 and have already generated a 2x return for our investors. We expect an additional 6.4x net return by 2027. The targeted exit is around 2027 and our minimum investment amount for this investment is CHF 25,000.

The investment is made via a tracker certificate issued by MISP AG.

PITCH DECKDataroom

6.4x

Projected return*

CHF 25k min.
Very rare opportunity
Only a few slots available

* This offer is only accessible for professional investors and is an advertisement for financial instruments. The historical performance or our return estimations/predictions are no guarantee of the current and future performance. The value of the investment may rise or fall at any time up to the complete loss of the invested capital. In general, we advise you to seek advice from a tax and investment professional prior to investing. The published information does not constitute a solicitation, an offer, or a recommendation.

OUR RATING

Predicted Yield Calculator

Positive Scenario
Piëch Automotive (via Tracker Certificate) - Positive ScenarioPiëch Automotive (via Tracker Certificate) - Average ScenarioPiëch Automotive (via Tracker Certificate) - Negative Scenario
5 years
4 years5 years6 years

The Investment Structure:
Tracker Certificate

 A tracker certificate reflects the change of the value of the underlying asset's price movement. The underlying asset can be, for example, a share, a bond, a commodity, a currency, or a combination of different underlying assets.

The average ticket size in private investments is often between CHF 1-5M. Moonshot uses tracker certificates (structured product), issued by its own issuance company "MISP AG" to split the investment size into smaller tickets to make them accessible for private investors.


INVESTMENT DOCUMENTS

Instrument: Structured product (Tracker Certificate)
Expected return: 6.4x projected return (by 2027)
Auto-adjusted return on secondary transactions p.a.: 10 p.a. on secondary transactions *1
Lockup period: n/a
Administration fee: 0.25% p.a. (charged by issuer)
Setup fee: 2% (one off & upfront)
Performance fee: 20% above hurdle rate of 8% p.a. *2
Secondary transactions: Yes
Network fee for secondary transactions: 1st year: 20%, 2nd year 12.5%, 3rd year and onwards 8.5%
Min. investment: CHF 25'000
Investment horizon: 6-10 years

*1: Moonshot acts as a “match-maker” via the in-house “Bulletin Board” should an investor require early liquidity. Based on our estimation, the auto-adjusted return will be added as a default base-price finding.

*2: Moonshot will only receive its performance fee once the minimum return of 8% p.a. has been generated for the investor.

INVESTMENT DOCUMENTS


Economical approach

Moonshot is an investor network and acts in the interest of its members. Our platform offers a lean onboarding structure that enables us to cut off unnecessary fees by issuing physical certificates. The "non-bankable" approach minimizes our ongoing fees and eliminates depot costs.


0.25% p.a. Management fee

MISP AG (our issuing company for structured products) charges an annual management fee as well as a 2% setup fee, which is used to supervise and track the investment, perform the due diligence, investor communication, accounting, tax, and cover operational expenses.


20% Performance fee

20.00% above a hurdle rate of 8% p.a. on the final valuation date is paid to the issuer (MISP AG) to compensate for the origination of the investment opportunity. The performance fee only applies for returns exceeding a minimum performance of 8% per year.

Target returns in % of original equity investment

Hypothetical investment

CHF 100,000

Total return

CHF 640,000

Investment/Closing -CHF 100,000
Year 1 CHF 10,000
Year 2 CHF 20,000
Year 3 CHF 30,000
Year 4 CHF 40,000
Year 5, Exit CHF 640,000
Equity financing
Fixed value increase secondary market
Sales proceeds / refinancing
* This offer is only available to professional clients and is an advertisement for financial instruments. The historical performance of a strategy or portfolio is not a guarantee of current or future performance. The value of the portfolio may rise or fall at any time. Generally, we advise you to seek advice from a tax and investment professional before investing. The information published does not constitute a solicitation, offer or recommendation.

What if you require unexpected liquidity?

POTENTIAL FOR LIQUIDITY

Moonshot acts as a “match-maker” via the in-house “Bulletin Board” should an investor require early liquidity. The auto-adjusted return will be added to your securities (shares/bonds/certificates) as a default base-price finding for placing the securities in our investor network of over 7’000 active investors.

Please note, liquidity is not provided or guaranteed by Moonshot. Secondary offerings are only supported once Moonshot's primary offering has been closed.


Performance

Financials are published every quarter, semester, or year (as applicable). If available, Moonshot reviews and analyzes financials for its members.


Liquidity

We can quickly find a new buyer for your shares, should you require unexpected liquidity. Moonshot acts as a "match-maker" via the in-house "Bulletin Board”.


Insights

Know what’s going on before everyone else does. We keep you posted, as much as you like.

Our investment process

Invest online

Click on the "Start Investing" button, enter your personal information and follow the process.

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Select & Review

Select the product that is right for you and review all legal documents. Please note: No physical signature is required, the entire process can be done online.

Pay & Receive

You will receive our payment instructions. Once payment is made, we will deliver the share assignment or bond certificate to you. If you need liquidity, our secondary market is available after the minimum holding period expires.

OUR OPINION

We believe this investment round is a unique entry into Piëch Automotive's equity. Companies with industry-changing products and services have historically generated above-average returns compared to established companies. Tesla, the first company in recent history to transform the automotive industry by moving to an all-electric offering, is a perfect example.

Piëch's innovative business model will attract not only traditional private drivers but also EV O&Ms (Tesla), car-sharing companies (Uber, Didi), and technology companies working on their AVs (Google, Apple, Waymo), resulting in well-diversified revenue streams.

Questions about investment?

Schedule a call and ask us.

Mr. Luca Fernandes

Investor relations for Piëch Automotive SPV.
Languages: German/English

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