Investment Details
As of Jul 15, 2024
First auction closed
Projected Return
Up to 2.1x*
(*MOIC)
Minimum Investment
CHF 25'000
Investment Horizon
10 years
Currency
CHF
Instrument
Structured Product, SSPA Tracker-Certificate (Code 1300)
Issuer
MISP AG, Zug, Switzerland
Issuer UID
CHE-392.560.573
CH-ID
CH-170-3046582-2
Entry Valuation
CHF 6.36 billion
Setup Fee
1.25%
Admin Fee
2% p.a.
Performance Fee
20%
Lockup Period
5 years, or 6 months after IPO
Factsheet
Historical performance and/or return estimations/predictions do not guarantee current and future performance. The value of the investment may rise or fall at any time up to the complete loss of the invested capital. Please review the risk section in this product's official term sheet before investing.
Performance Simulator
Simulated Growth
CHF 100,000
Simulated Return
A pillar of Swiss watchmaking
Breitling SA
Invest in the legendary Swiss watch brand
Breitling is a Swiss luxury watchmaker renowned for its precision timepieces, particularly those designed for aviation professionals. Founded in 1884 by Léon Breitling in Saint-Imier, Switzerland, the brand has a rich heritage in the production of high-quality chronographs and other sophisticated timekeeping instruments.
Watch video
A Unique Legacy
“Breitling is now in a position to become one of the world leaders in the watch industry.” - Alfred Gantner, Partners Group
With a rich history of crafting high-precision timepieces, Breitling combines traditional craftsmanship with cutting-edge technology. The brand's commitment to innovation and its leading position in the luxury segment make it an appealing prospect for investors seeking enduring value in the world of horology.
Precision Craftsmanship
Breitling's business model is distinguished by its unwavering commitment to precision craftsmanship. The brand is renowned for producing high-quality timepieces that not only embody meticulous attention to detail but also integrate advanced technology, ensuring accuracy and reliability in every watch.
Innovation in Horology
Breitling consistently pushes boundaries by combining traditional watchmaking expertise with modern advancements. This commitment to innovation not only caters to the evolving tastes of discerning consumers but also solidifies Breitling's position as a leader in the luxury watch market.
Versatility Across Markets
Breitling strategically caters to a diverse market, offering a range of watches tailored for both professional and lifestyle-driven consumers. This approach not only broadens Breitling's customer base but also ensures a resilient business model that adapts to various segments within the luxury watch industry.
Why we're investing
Breitling's proven track record of precision timekeeping and innovation in the luxury watch market positions it as a lucrative investment opportunity. With a strong brand reputation and a dedicated market, both among enthusiasts and professionals, we consider investing in Breitling to be a compelling choice. The brand's commitment to excellence and enduring appeal in the luxury segment aligns with our investment strategy, making it a wise decision for potential returns.
1
Unique brand heritage and recognition
Breitling boasts a rich history and a well-established brand that has been synonymous with precision and craftsmanship since its inception in 1884. With a legacy of supplying aviation professionals with high-quality timepieces, the brand has gained global recognition and trust.
2
Global presence and distribution channels
Breitling has successfully expanded its presence globally, with a strong network of authorized retailers and boutiques. The brand's strategic distribution channels allow it to reach affluent consumers in key markets, ensuring a broad and consistent revenue stream.
3
The last opportunity of its kind
Breitling, despite its global stature, stands as one of the increasingly scarce privately-owned Swiss watchmakers. Amid strong industry consolidation, investing in Breitling represents a lifetime opportunity to be part of a brand that boasts such heritage, exclusivity and autonomy.
4
Innovation and technology leadership
From advanced chronograph movements to innovative materials, the brand's focus on technological excellence ensures that its products remain desirable and competitive in a rapidly evolving market.
5
Exclusive collaborations
Breitling's strategic collaborations with renowned designers, celebrities, and brands result in exclusive and limited-edition timepieces. These unique offerings not only generate buzz and excitement but also create a sense of exclusivity among consumers.
Selective co-investors
Breitling operates as a privately-owned company with ownership held by a select group of strategic partners (CVC Capital Partners, Partners Group). This unique structure reflects the brand's dedication to preserving its heritage and upholding the values that have defined the brand for over a century - commitment to craftsmanship, innovation, and market versatility remains at the forefront of its operations.
"The venerable Swiss maker of aviator watches wants to woo a whole new generation." - Bloomberg
Breitling has recently bolstered its roster of brand ambassadors, welcoming globally acclaimed sports figures and celebrities into its prestigious fold. Notable additions to the Breitling family include Brad Pitt, Erling Haaland, and Charlize Theron.
Watch video
Milestones
1884
Léon Breitling establishes Breitling SA in Saint-Imier, Switzerland
1915
Invention of the world first wrist-worn chronograph, with a pusher separate from the crown
1938
Foundation of the “HUIT Aviation” department to meet the military and civil-aviation sectors’ need for reliable onboard instruments
1952
Launch of the Navitimer, the iconic model worn by pilots and aviation enthusiasts around the world
1979
Breitling was sold to Ernest Schneider, a watchmaker and aviator
2009
First manufacture movement: the Breitling Caliber 01
2017
Ownership changes and modernization (CVC/Partners Group)
A true heritage
Breitling has left a lasting mark on the history of watchmaking. From its modest beginnings under the visionary leadership of Léon Breitling to its present-day prominence, the brand's enduring legacy is characterized by its unwavering commitment to pushing boundaries, precision, and innovation.
Gaston Breitling
Wilhelm Breitling
Ernest Schneider
George Kern
Valuation Comparables
Luxury brands. EV/EBITDA (2021-2023)The Investment Structure
Swiss SSPA Tracker-Certificate (Code 1300)
The average ticket size in private markets is usually between USD 1-5M. Moonshot uses structured products to split the investment size into smaller pieces, making them accessible to individual investors. Our tracker certificate follows the price movement of the assets and allows investors to gain investment exposure.
Issuer Collecting Service
HFWM AG collects payments from the issuer (e.g. interests, sales proceeds) and forwards funds to the investor.
Investor Collecting Service
HFWM AG collects payments from the investors (via debt collection agreement) and forwards funds to the issues.
Issues tracker certificates, AMC, etc. and holds the securities (underlying) for the investor.
Securities
Capital
Investment Process
Click on "Start investing"
Initiate the investment process by clicking on the "Start investing" button. Our process is completely digital and takes only a minute to complete. Make sure you have a digital passport copy ready for us.
Follow the process
During the process, you will be asked to confirm your personal details or define the investment party, e.g. if you're investing via a legal structure such as a company or SPV. The investment amount can be fined during the process.
Receive payment details
Once you have completed the investment process you will automatically receive payment details from our issuer or debt collector. Please make sure you use the payment reason we have defined in the email.
Pay & receive confirmation
As soon as your investment has been registered we will send you the investment confirmation via e-mail as well as physical mail and enter your investment to our securities registry.
Track investment
After your first investment is placed you will be able to follow it on your personalised investor dashboard.
What if you require unexpected liquidity?
Potential for liquidity
Moonshot acts as a “match-maker” via the in-house “Bulletin Board” should an investor require early liquidity.
The auto-adjusted return will be added to your securities (shares/bonds/certificates) as a default base-price finding in our investor network of over 10,000 active investors.
Important notice: Liquidity is not provided or guaranteed by Moonshot. Secondary offerings are only supported once Moonshot's primary offering has been closed and the minimum holding period has passed.
Performance
New valuations are published every quarter, semester, or year (as applicable). If available, Moonshot reviews and analyzes financials for its members.
Liquidity
We can quickly find a new buyer for your shares, should you require unexpected liquidity. Moonshot acts as a "match-maker" via the in-house "Bulletin Board”.
Insights
Know what’s going on before everyone else does. We keep you posted, as much as you like.
Questions?
Rely on our experienced team, which has decades of experience in private banking and has worked for some of the largest financial institutions in the world.
We are happy to help you find a suitable investment for you.
