We are on the verge of a new era with artificial intelligence, comparable to the introduction of the personal computer in the 1980s and the internet in the 1990s. AI language models have the potential to revolutionize how we live and work.

Investing in AI from the beginning will be a once-in-a-lifetime opportunity. It is not surprising that 92% of global investors have identified AI and digitization as the leading investment trends of today. Our own recent survey of active investors confirms this sentiment, with 83.1% of respondents identifying AI as the most promising industry to invest in 2023.

OpenAI has changed everything

In the generative AI space, OpenAI has emerged as the key player. The release of DALL·E 2 in July 2022, and ChatGPT in November 2022, has captured the interest of the world. In just two months, ChatGPT amassed 100 million users, making it one of the fastest growing program to date.

At the heart of the technology is OpenAI’s GPT language model, which can interpret, generate, and apply natural human language. Moreover, with the launch of GPT-4, the company is pushing the boundaries of the generative AI industry even further. Not only does the new model set forth a great number of parameters, but it also leverages cutting-edge technologies, such as unsupervised learning and semi-supervised learning, to unlock new possibilities in the field.

Although the results are not yet perfect, they are so impressive that many experts foresee a future in which several work-related and creative tasks, presently undertaken by humans, will instead be performed by programs like ChatGPT. These resources will be ubiquitous in the workplace and on personal devices, significantly increasing company productivity.

A new tech giant is emerging

The successful public launch of OpenAI’s products has created a loyal following and provides a first-mover advantage. Currently, OpenAI’s Serviceable Available market is valued at USD 40.2 billion, while its Serviceable Obtainable Market is valued at USD 8.4 billion.

Despite competition from Google’s Bard and Anthropic AI’s Claude, OpenAI has already managed to develop a set of competitive advantages to protect itself from the new entrants. One of such advantages is the learning curve: OpenAI, released as a mass-market product has discovered hundreds of AI use-cases, currently not known to its more narrowly-focused competition, which can be further secured by patents. The other competitive advantages are focused on increasing the switching costs through the habit formation and integrations.

With the release of GPT-4, ChatGPT transcends both in terms of the amount of data points it is trained on: 100 trillion versus 52 billion and 1.56 trillion, respectively. For 2023, we predict the Total Addressable Market to be USD 26.2 billion and the Serviceable Addressable Market to be USD 2 billion.

Overall, the AI sector was already valued at USD 120 billion, but with the arrival of OpenAI, this number will be surpassed. By 2024, OpenAI’s executives and other leading analysts forecast that OpenAI alone will generate USD 1 billion in revenue.

Moonshot is pleased to present an exclusive opportunity to access investment in OpenAI in Switzerland. By leveraging a modern investment structure, we offer a modest minimum investment that allows almost anyone to benefit from the enormous potential of generative AI and the company itself. Given the company's outstanding performance, we estimate that its valuation will increase up to 6.8 times over the next 5 years.

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